Our Story

Fired With Passion,
Crafted With Love

From a single coal oven to Wyomissing's most beloved pizzeria — discover the heart, soul, and story behind every pie we make.

15+ Years of Craft
50K+ Happy Customers
30+ Signature Recipes
4.9 Average Rating
Anthony's Coal Fired Pizza kitchen interior Fresh coal fired pizza
15 Years of
Excellence
Our Story

Where Every Pizza
Tells a Story

Anthony's Coal Fired Pizza was born from one man's obsession with the perfect pie. Back in 2009, Anthony Moretti—a second-generation Italian-American from South Philadelphia—planted his roots in Wyomissing, PA with a single coal-burning oven and an unyielding vision: authentic pizza, the way his grandmother made it.

Coal firing creates a unique, smoky char that no conventional oven can replicate. The intense 900°F heat seals in moisture while delivering a blistered, crisp crust. Anthony understood this, and he dedicated years mastering the balance of temperature, timing, and the finest ingredients sourced from local farms and artisan producers.

What started as a neighborhood gem quickly earned a devoted following across Berks County and beyond. Word spread — not through ads, but through people sharing slices at kitchen tables and raving about that unmistakable taste of fire-kissed dough.

  • Hand-stretched dough made fresh every morning
  • Premium San Marzano tomatoes, imported from Italy
  • Coal-fired at 900°F for the perfect char and crisp
  • Locally sourced toppings from trusted PA farms
  • No artificial preservatives — ever
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Our Mission

To honor the tradition of authentic coal fired pizza by using only the finest ingredients, time-honored techniques, and a relentless commitment to quality — delivering a dining experience that nourishes community, one unforgettable pie at a time.

Coal fired oven in action
Our Values

What Drives Us Every Day

Authenticity

We never cut corners. Every pizza follows Anthony's original recipe — coal fired, hand-crafted, and made with the same passion as the very first day.

Quality

From dough to drizzle, we source only the freshest, highest-quality ingredients. No shortcuts, no artificial additives — just pure, honest food.

Community

We are Wyomissing. We support local farms, hire locally, and give back to the community that made us who we are. Pizza is better shared.

Excellence

We obsess over every detail — the crunch of the crust, the stretch of the cheese, the balance of flavors — because you deserve nothing less than extraordinary.

Our Journey

Milestones That Shaped Us

Every great pizzeria has a story worth telling. Here's ours — chapter by chapter.

2009

The First Fire is Lit

Anthony Moretti opens the original location on Paper Mill Rd, Wyomissing with a single coal-burning oven, 6 tables, and a dream to bring authentic Neapolitan-style pizza to Pennsylvania.

2011

Berks County's Best Pizza Award

Just two years in, Anthony's earns the Berks County Dining Excellence Award for Best Pizza — a recognition that puts us on the regional map and fills every seat in the house.

2013

Kitchen Expansion & New Menu

We double the kitchen size and expand our menu with signature pasta dishes, coal-roasted appetizers, and Anthony's legendary garlic knots — now customer favorites to this day.

2016

Catering & Events Launch

The coal-fired experience goes mobile. Our catering service launches, bringing the authentic pizza experience to weddings, corporate events, and community gatherings across PA.

2019

10th Anniversary & Renovation

We celebrate a decade of fire with a full dining room renovation, a new coal oven, and the launch of our craft cocktail bar — transforming Anthony's into the ultimate dining destination.

2024

Franchise Program Launches

With over 50,000 loyal customers and 15 years of perfected recipes, Anthony's opens its doors to passionate entrepreneurs through our franchise program — spreading the coal fired love nationwide.

The Team

The People Behind
Every Perfect Pie

Our team pours heart, craft, and creativity into everything we do. Meet the faces fueling the fire.

Anthony Moretti

Founder & Head Chef

The visionary behind every recipe. Anthony's 25 years in the kitchen and obsession with authentic Italian flavors is the soul of everything we create.

Maria Rossi

Executive Pastry Chef

Maria brings Sicilian dessert traditions to life. Her cannoli, tiramisu, and coal-oven-baked cookies are the perfect finish to every Anthony's experience.

James Park

Sous Chef & Dough Master

James is the alchemist of our kitchen. His 3-day cold-fermented dough recipe is the foundation of every crust — the backbone of everything Anthony's stands for.

Sofia Deluca

Restaurant Manager

Sofia orchestrates every dining experience with warmth and precision. Her dedication to hospitality ensures every guest leaves feeling like family — every single time.

Ready to Taste?

Experience the Fire
for Yourself

Come in, sit down, and let our coal-fired oven do the talking. Or order online and bring the taste of Anthony's straight to your door.